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Discover CEO: “Everything Is Moving to the Phone”
At yesterday’s Executives’ Club of Chicago’s Global Leaders Luncheon, Discover Financial Services Chairman and CEO David Nelms said six words that should light a fire under any business that has been...
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3 Avenues to Content Segmentation Success
We recently highlighted content curation as one of five ways you can reboot your content strategy this year. I’m back to dig a little deeper and demonstrate why it’s important to segment your content...
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These Customer Service Quotes Will Inspire You to Change Your Service Philosophy
In marketing, you see a lot of listicles that don’t live up to the adjectives in their titles. But when we saw Salesforce Canada’s post, 30 Inspiring Customer Service Quotes and 4 Key Tenets to Live...
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Let’s Get Personal: Customizing the Call Experience for the Consumer
Marketing has become extremely personal. Through vast amounts of data collection, marketers are able to tailor more interactions around the specific consumer. Promotional emails are addressed with my...
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Tracking Mobile Call Conversions from Google Call Extensions
With the growth of mobile website traffic and the explosion of smartphone adoption worldwide, it’s more important than ever to understand the behavior mobile users exhibit when engaging with your...
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Mardi Gras Comes to the Windy City: Beads + Brews with Ifbyphone and Built In...
Last night we partied Mardi Gras style, hosting 150 people at our headquarters in Chicago’s Loop for Built In Chicago’s monthly Built In Brews event. Built In Brews is hosted by a different high-growth...
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Callers Are Ready to Convert, Make Sure You’re Ready to Talk
Do you have an efficient process in place to connect callers with the right agent right away? If the answer is “no,” then it’s about time. But why does speed matter? Leads contacted within the first...
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3 Things You Must Understand About Mobile Marketing Today
We recently wrote about digital ad benchmarks and what they reveal about mobile vs. desktop conversions. There’s a lot to keep up with in regards to mobile in a marketing landscape changing as quickly...
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Google AdWords Introduces ‘Call Only’ Campaigns and Ability to Include Call...
In Google’s most recent nod to the importance of mobile marketing they’ve introduced a new campaign type for AdWords users – the ‘Call-Only’ campaign. The ‘Call-Only’ campaign feature is geared towards...
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How CEOs Can Lead When the Winds of Change Are Blowing
We joined the Executives’ Club of Chicago for breakfast this morning to hear Irene Rosenfeld, Chairman and CEO of the global snacking powerhouse Mondelēz International, discuss leadership in turbulent...
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